Tailored to fit - tailored to your needs

We hereby give you a promise: We will not send you a single e-mail that you do not really want to receive. Instead, we leave it completely up to you to decide what you want to read and what you don't.

How does it work?

Because we don't know each other, we don't know yet, what interests you and what doesn't. Our solution: We give you control. You decide which e-mails reach you and which don't. And of course you can change your settings at any time.

Let's have a closer look at the options:

Alpha Club

If you have a real interest in personal development - and we don't mean to blow up a few muscle in the pump booth - then you are welcome to become part of Team Alpha. In this circle the elite gathers. Men who want more than they are now and strive for personal growth. And it is not only for alphas only, but also for men only.

Our mission is to awaken the Alpha in you and to anchor it permanently in your personality. So it's a mental thing. And we don't do that by selling you a razor, but by providing you with concrete, practical knowledge.

Or did you know that there is a scientifically sound reason to let a beard stand to strengthen your self-confidence?

Click this option if you want to start tuning your personality.

Specially for women

Women also occasionally stray to us. And in our experience, some of them have bigger eggs than some who call themselves "men". So if you are a woman, please click this option.

Special for men

Our target group is the alpha man (or the one who wants to become one). If you are a man, please click this option. (Then we won't send you any tips on how to shave your legs ;)

Magazine Behind the sirface

We are particularly proud of our editorial team. Each article is unique. Exciting, with a pinch of humour and definitely worth reading! In the magazine we deal with exciting niche topics. So if you like to read, then click this option.

Shaving & beards

This theme world is huge and especially interesting for beard wearers. If you want to learn how to use a razor, or if you need some tips for the perfect edge cut, click this option.

Leather & Travel

Is it just us, or do you also associate leather with travelling? Maybe it's because we have leather travel bags in our assortment, maybe it's because animal skins protected our nomadic ancestors from cold, wind and weather when they used them to dress up their yurts. Click this option if you are also interested in this material or if nomadic blood flows in your veins.

Luxury & Accessories

A fancy luxury wristwatch, a pair of gold-plated cufflinks in your shirt, sunglasses and a horsepower car under your butt. Do you feel it? Click this option if you share our enthusiasm for the few luxury things a man indulges in.

DIY and help yourself

Every man is more or less talented in craftsmanship. But what we all have in common is a deep-seated desire to create something. Pull up a wall, paint your fence or set up a website. Every creative process leaves us with a deep sense of satisfaction after the work is done. Click this option if you see it that way.


The whisky in your left hand, the cigar in your right. Let the day pass in review. Good solutions to difficult problems do not come under duress, but during relaxation. Click this option if you also appreciate good enjoyment.

Offers & New Releases

Every few weeks we add really cool products to our range. If you click this option, you'll be one of the first to know what's going on in the A.P. Donovan product range. AND - you can benefit from introductory prices. But not only that. We'll inform you here about current promotions, vouchers and other discounts.

For Tester & Influencer

You understand our message? Can you identify with us and our way of thinking? Do you also have a social media channel and people listening to you? Click this option and become our ambassador.

For resellers

A small additional income does no harm to anyone. Whether you want to sell our products to end customers or to bulk buyers, whether in Germany or abroad - talk to us. We will support you. Click this option and we will inform you about the possibilities we offer.